“Not all those who wander are lost;”

— J.R.R. Tolkien, The Riddle of Strider

Hello, I am Aitana, your Life and Self Love Certified Coach.

I am originally from Spain and have lived 12 years in beautiful New Zealand. I have an eclectic career journey that feeds into my coaching. After a few years as a sports coach I wanted more and went back to Uni to pursue a degree in Ocean Sciences. I always wanted to go to Antarctica; after finishing my (second) degree, I packed all my stuff and moved to New Zealand (alone) to do a PhD.

I have since had a thriving corporate career, working on a successful SaaS startup moving into Government selling specialised software in South America, Europe, Australia and New Zealand. I have worked with all kinds of people, tech geeks, offshore technicians and Defense. During my research career I fulfilled the long term dream of sailing to Antarctica in a research vessel (twice), and I had the opportunity to lead two expeditions to the Southern Ocean, the wildest Ocean on the planet.

I started my coaching journey during a time of deep struggle and feeling lost. Those days gave a new perspective on my life and a new world of possibilities opened up. Living alone on the other side of the world equipes you with tools to thrive and progress even in the most hostile environments. My experiences have helped developing a love for Success and Wealth and believe everyone deserves to incorporate those words into their vocabulary.

Working together will help you resolve self doubt and hesitation, together we will find the way to achieve those precious goals you have without feeling overwhelmed.

Welcome to your revolution.

Once you learn how to follow your goals there is no going back

  • Moved to the other side of the planet to pursue a PhD in Ocean Physics (in a different language!)

  • Swum a 10 km race knocking 30 min off from your previous attempt

  • Pivoted careers to follow my long term dream to study the Ocean

  • Worked for high performance sports team (and won one of the most famous races in the world)

  • Succeeded at my childhood dream of going to Antarctica in a research vessel (twice!)

  • Lead research expeditions to the Southern Ocean

  • Launched a Swimming podcast and interviewed some of my favourite swimmers

My credentials

I follow the International Coaching Federation (ICF) coaching core competencies and ethical standards.

I am a certified Life Coach and Self Love Coach through The Clique Academy including:

  • Coach with Confidence ICF accredited Life Coach Training;

  • Self-Love coaching;

  • Money Mindset coaching; and

  • the Clique Method - achieving clarity, exploring and overcoming limiting beliefs, emotional freedom techniques ("EFT"), feminine energy and inspired action.

I am also trained in Nutrition for Sports Performance through the INCS Institute.

Dip your toes

150 US$

Tailored support, when you need it

What's Included

One 1:1 x 60 min coaching session

Tailored homework

Summary of the sessions

Ideal For

Clients who want flexibility, are unsure about their long-term commitment or need sporadic support.

This is getting serious

300 US$

The 3-Session Transformation

What's Included

Three 1:1 x 50 min coaching sessions

Tailored homework

Email support in between sessions

Summary of the sessions

Session recordings available

To be used within 3 months

Ideal For

Clients looking for a bit more structure and ongoing support.

Let’s do this

600 US$

The 7-Session Journey to Greatness

What's Included

Seven 1:1 x 50 min coaching sessions

Accountability check-in

Tailored homework

Email support in between sessions

Summary of the sessions

Session recordings available

30 min follow up session 2 months after end of the sessions

To be used within 6 months

Ideal For

Clients who are committed to achieving long-term goals and personal growth.

Testimonials

  • “If you are thinking of working with Aitana then stop thinking and just do it. She is amazing and exceeded all of my expectations. She is friendly, genuine and clearly passionate about helping people❤️”

    Laoisha, UK

  • “Aitana helped me to navigate my feelings and mindset during our session together. She gave me safe space by listening and asking good questions. By the end of the session, I felt elevated and Aitana helped me transform my mindset towards success, achievement and how I view myself. Thank you 💜”

    Ksenija, UK

  • “Aitana is a great listener. She is very easy to work with and helped me feel comfortable right from the start. During our session together, she helped me find the clarity I was looking for in my business. She helped me come up with ideas for small steps that I can take to reach my goals. She also helped me work on my mindset around success and failure which was preventing me from moving forward. I felt very positive and invigorated after the session. Thank you Aitana.”

    Sanjukta, UK

  • “You were great and I felt very relaxed with you. You had a great aura about you. I learnt a lot from you.”

    Patrice, UK

  • "Working with Aitana was such a great experience. She is an amazing coach, very calm and patient, gave me a lot of space to talk and also to reflect in my own thoughts. She asked a lot of great questions and also gave me a couple of tips as a mentor. I highly recommend her."

    Terese, Sweden

  • "I contacted Aitana when I was feeling overwhelmed about starting my new business. She helped me focus on the steps I needed to take in a straightforward way without leaving me feeling overwhelmed. I left the session feeling motivated and confident in what I was doing and had clarity around the next steps I needed to take. Aitana has a lovely personable manner and I felt at ease being open and honest with her from the start. "

    Pam, UK

  • "I have thoroughly enjoyed working with Aitana! She is very knowledgeable, supportive and has helped me greatly in moving forward in my business. I would recommend being coached by Aitana."

    Alessandra, Italy

  • Aitana is fantastic. She challenges me, in a supportive manner, through her thought provoking questioning which facilitates me in finding new perspectives on my thoughts and problems. Whenever I go to her with my mind in a web of thought that I cannot decipher she has the ability to cut through the complexity and help me to gain new insights and solve my challenges. I highly recommend her as a coach.

    Tonya, UK